Brazilian supermodel Gisele Bündchen has been announced as the new face of Pantene, and is to appear across the haircare brand's TV, print and in-store ads worldwide.

Bündchen, who's represented Pantene in Brazil since 2007, commented 'I feel my hair has been through it all – from being styled more than ten times in one day to enjoying the sun and surf with my children – and Pantene has helped to keep it healthy with every wash, no matter what the day may bring'.